Nigerians are some of the biggest users of the internet on the African continent. According to the National Bureau Of Statistics, as of 2021, Nigeria has 151.5 million active internet users representing a penetration rate of over 74% – one of the highest in Africa.
With the rise of Internet usage in the country in recent years, accessing information and entertainment online has become a necessity for a lot of Nigerians. As a result, various websites offering various content across the internet from searches to news, videos, information, and more have grown in popularity among internet users in the country.
If you want to know what the most visited website in Nigeria is, then you’re on the right page.
From social media giants to search engines, video streaming websites, online shopping platforms, news websites, etc – these websites have become essentials for many Nigerians on the internet.
In this article, we will be taking a look at the most visited websites – specifically the top 10 most visited websites in the country right now.
So whether you want to know the popular websites in Nigeria or you’re just curious about the Nigerian Internet landscape, join us as we take a look at the most popular websites on the Nigerian internet.
Top 10 Most Visited Websites In Nigeria Right Now
1) Google (Google.com.ng)
- Website Category – Search Engine
- URL – google.com
- Launched – 1996
- Founder(s) – Larry Page, Sergey Brin
Everyone knows Google and there’s is a very high chance that you landed on this page after searching a combing through the result pages for the list of the most visited websites in Nigeria on Google.
Coincidentally and expectedly, Google is the most visited website in Nigeria. Basically, Google is an internet search engine that enables you to search just about anything you can think of – world information, images, news, videos, maps, apps, and lots more – anything!
Google is not just the most visited website in Nigeria, it is the most visited website in the world. With over 80 Billion monthly visitors across the world according to web analytics platform – Similarweb, you can be sure there is no other website on the internet that can surpass this feat right now.
2) Bet9ja
- Website Category – Sports Betting
- URL – bet9ja.com
- Launched –
- Founder(s) – Ayo Ojuroye, Kunle Soname
Bet9ja is a Nigerian-based sports betting website and it is ranked as the 2nd most visited website in Nigeria right now and the first most visited Nigerian-owned website in the country.
This sports betting website is not a new name, especially amongst Nigerians who are interested in sports – football specifically. Even as there are a handful of betting companies springing up across the country, Bet9ja still remains a household name in Nigeria and the biggest betting platform in the country.
Most Nigerians visit the bet9ja website on their mobile devices and laptops to book sports games they wish to place a bet (or bets) on.
3) YouTube
- Website Category – Video sharing/streaming website
- URL – youtube.com
- Launched –
- Founder(s) – Chad Hurley, Steve Chen, and Jawed Karim – now owned by Google
YouTube is a very popular video-sharing and streaming application amongst Nigerians and the 3rd most visited website in the country. Many popular channels focus on producing exclusive content for Nigerians as well as hundreds of music videos uploaded to the platform every day from various Nigerian music stars.
With the help of these Nigerian YouTube channels, most Nigerians have access to various homemade content ranging from tech to sports, news, comedy, politics, cars, etc for free on their internet-enabled devices.
4) Facebook
- Website Category – Social Media
- URL – facebook.com
- Launched – 2005
- Founder(s) – Mark Zuckerberg
Facebook is not a new name when it comes to social media in Nigeria and the world in general – the company is a massive social media giant with a social media market share of 69.32% in the world and 62.27% in Nigeria according to an analytics company, StatCounter.
For many Nigerian internet users from back in the day, having a Facebook account is one of the first ever things we did after getting access to the internet for the first time alongside creating accounts on other popular social media platforms at the time.
One of the reasons why Facebook might be slightly down on this list is that most Nigerians prefer accessing Facebook via the official Facebook app for their device as opposed to visiting the website.
That said, Facebook is a very widely used social media platform amongst Nigerians and one of the most visited websites in the country right now.
5) Twitter
- Website Category – Social Media
- URL – twitter.com
- Launched – 2006
- Founder(s) – Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Twitter is a micro-blogging platform with millions of active users who are Nigerians. The platform which is also a social networking website is mostly used by many to get breaking news in the country and share status updates in a short 140-character format known as “tweets” (although the character format limit can be increased by users subscribed to Twitter Blue).
Tweets on Twitter can either contain text, pictures, images, or all three. The social media giant which is now owned by the world’s richest man, Elon Musk, is very popular amongst normal everyday Nigerians as well as prominent Nigerians including politicians, music artists, sportsmen and women in the country, and more.
Twitter is currently rated as the 5th most visited website in Nigeria and the 2nd most used social media platform in Nigeria coming right after social media giant – Facebook.
6) Instagram
- Website Category – Social Media
- URL – instagram.com
- Launched – 2010
- Founder(s) – Kevin Systrom, Mike Krieger
Instagram is also a popular social media and photo-sharing app and its web client is the 6th most visited website in the country. Millions of Nigerians use Instagram daily to share ideas, photos, videos, and the latest updates relating to news, politics, comedy, celebrities, and more.
There are also many popular social media blogs like InstaBlog9ja which keep most Nigerians glued to the platform daily by providing top-notch content and the latest gist and updates from Nigerian celebrities and politicians. Nigerian-born celebrities like Davido, Wizkid & Burna Boy are also some of the most followed Africans on the platform.
8) BetKing
- Website Category – Sports betting
- URL – betking.com
- Launched – 2018
- Founder(s) – Byron Petzer and Adekunle Adeniji
BetKing is another popular sports betting website amongst Nigerians. Although it is a relatively new bookmaker (launched in 2018), Betking has grown amongst the ranks to become one of the favorite bookies for many Nigerian punters.
On the BetKing website, you can create an account in minutes and begin your sports betting adventure after funding your betting account using any of the supported payment channels.
BetKing is currently the 2nd biggest betting platform in the country coming after Bet9ja which is a pioneer bookie in the country. The website was founded by UK-based businessman – Byron Petzer, and Nigerian business mogul – Adekunle Adeniji.
The company is currently owned by SV Gaming Limited and it has Nigerian football legend – Jay Jay Okocha as its official brand ambassador.
7) Nairaland
- Website Category – Online Forum
- URL – nairaland.com
- Launched – 2005
- Founder(s) – Seun Osewa
Nairaland is a Nigerian online forum that was founded by Nigerian-born programmer and tech entrepreneur – Oluwaseun Osewa in 2005.
Over the years, Nairaland has grown to become the major source of breaking news spanning sports, politics, tech, and entertainment for many Nigerians living in Nigeria and also outside the shores of the country.
The website which currently gets around 95 million monthly visitors according to the web analytics platform, Similarweb is the 8th most visited website in Nigeria and one of the most visited indigenous websites in the country.
9) Jumia
- Website Category – E-commerce
- URL – jumia.com.ng
- Launched – 2012
- Founder(s) – Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, and Raphael Kofi Afaedor.
Jumia is an eCommerce platform (or online store) that is based in Ikeja, Lagos, Nigeria. It was the first and most trusted online buying and selling platform in Nigeria with a strong presence in many other African countries.
This online store offers free shipping, and nationwide delivery directly to your home, office, or wherever with innovative and super-efficient payment methods like pay on delivery, JumiaPay, and other online payment methods including popular ones like Mastercard, Visa, and Verve payments.
Don’t forget to check out Jumia.com.ng when planning to buy online in Nigeria.
10) Wikipedia.org
- Website Category – Information
- URL – wikipedia.org
- Launched – 2001
- Founder(s) – Jimmy Whales, Larry Sanger
Wikipedia is a free online encyclopedia that was founded in 2001. On Wikipedia, you can get access to any information you want and even make them better by adding your contributions. Topics covered on Wikipedia span from politics to biographies of popular people, events, history, and more.
The site is currently the 9th most visited website in Nigeria right now and one of the most visited websites in the world.
11) Legit.ng
- Website Category – News/Forum
- URL – Legit.ng
- Launched – 2012
- Founder(s) – Genesis Media
Legit.ng (formerly known as Naij.com) is also a Nigerian website and one of the top news sites in the country which has a mission of becoming a guide that leads the way in reporting the latest Nigerian news online.
Ever since its launch in mid-2012, Legit.ng has grown to become one of the most trusted Nigerian news websites where people get undiluted Nigerian-focused news online.
Legit.ng is currently one of Nigeria’s largest news websites and one of the most visited websites in the country. Its Hausa news platform has also made it a household name amongst Hausa-speaking Nigerians who use the internet daily to get new updates and happenings around the country in their own language.
Wrapping Up
In conclusion, the internet has become a vital part of the daily lives of many Nigerians with the country’s internet landscape growing rapidly each year.
Nigerians are some of the highest users of the internet in Africa with over 151 million Nigerians and counting actively going online on their internet-enabled devices.
In this article, we showed you a list of the most visited websites in the country and this list offers a glimpse into the life and everyday habits of Nigerians on the internet.
From social media platforms to e-commerce sites, news websites to search engines, these websites play a significant role in shaping how Nigerians access information, connect with others and engage with the world.
And that will be it for this article. If you were searching for a comprehensive list of Nigeria’s most visited websites right now, we hope you found this page helpful.
