Top 10 Most Visited Websites In Nigeria

The Nigerian internet sphere is one of the most populated in the world, many thanks to more and more internet-based startups and blogs that are launched daily.

most visited websites in Nigeria 2019
Web Traffic

Although the Nigerian internet community is filled with many websites, blogs, and internet-based startups, some have managed to get an exceptionally high amount of traffic/visitors on a daily, monthly and yearly basis. In this article, we shall be taking a look at the top 10 most visited websites in Nigeria as of 2020.

Where is the data used in this article gotten from?

As usual, writers on TheNigerianInfo DO NOT publish articles without verifiable sources and I suggest you might be asking where we got the data of the most visited websites in Nigeria from.

For this article on the most visited Nigerian websites in 2020, we combine data gotten from two popular traffic metrics websites – Alexa.com and Similarweb.com.

Below is a little explanation of the websites listed above.

1) Alexa – This is a famous online website that launched in 1996 with a major aim of calculating/analyzing the traffic of various websites online.

2) Similarweb – This is another website/online tool which is used to get the estimated/approximate traffic statistics of just about any website on the internet.

Now that you know where the data used in this article is gotten from, let’s get down to the main article…

Top 10 Most Visited Websites In Nigeria (2020) – Alexa + Similarweb Data

1) Google (Google.com.ng)

  • Website Category – Search Engine
  • URL – google.com
  • Launched – 1996
  • Founder(s) – Larry Page, Sergey Brin

Everyone knows Google and there’s is an 80% chance that you landed on this page while doing a basic search of the most visited websites in Nigeria on Google.com.

Basically, Google is an internet search engine that enables you to search just about anything you can think of – world information, images, videos, maps, apps e.t.c.

As expected, Google is the most visited website in Nigeria and according to our findings, it is also one of the most visited websites in the world with over 90 Billion monthly visitors from around the world.

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2) Bet9ja

  • Website Category – Sports Betting
  • URL – bet9ja.com
  • Launched
  • Founder(s) – Ayo Ojuroye, Kunle Soname

Bet9ja is a Nigerian based sports betting website and it is ranked as the 2nd most visited website in Nigeria in 2020 and the first most visited INDIGENOUS (Nigerian owned) website in the country.

I seriously don’t think that there’s a Nigerian who hasn’t heard of Bet9ja before because of its extreme popularity amongst Nigerians(youths especially).

Most Nigerians visit the bet9ja website on their mobile devices and laptops to book sports games they wish to place a bet (or bets) on.

3) YouTube

  • Website Category – Video sharing/streaming website
  • URL – youtube.com
  • Launched
  • Founder(s) – Chad Hurley, Steve Chen, and Jawed Karim. It is now owned by Google

YouTube is a popular video-sharing and streaming application amongst Nigerians and the 3rd most visited website in the country. Many popular channels focus on producing exclusive content for Nigerians as well as hundreds of music videos uploaded to the platform every day from various Nigerian music stars.

With the help of these Nigerian YouTube channels, most Nigerians have access to various homemade content ranging from tech to sports, comedy, politics, cars, and more.

4) Yahoo

  • Website Category – News/Search engine/Mail
  • URL – yahoo.com
  • Launched – 1995
  • Founder(s) – Jerry Yang and David Filo

Yahoo is another website with extremely high monthly and daily traffic.

It was once the most used/visited search engine in the world before it was overtaken by Google over a decade ago.

Apart from being a search engine, Yahoo.com also has other functionalities including an electronic mail service – Yahoo Mail – which is still very much popular email service right now, Yahoo News, Yahoo job search, and lots of other functionalities.

Overall, Yahoo.com is the 4th most visited website in Nigeria and one of the most visited websites in the world today.

5) Facebook

  • Website Category – Social Networking
  • URL – facebook.com
  • Launched – 2005
  • Founder(s) – Mark Zuckerberg

I don’t think Facebook needs an explanation right? If you haven’t heard of Facebook before, it is basically a social media platform where users (Nigerians included) can share photos, videos, events, links, posts (writeups), and just about anything they like.

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It is one of the most visited websites in the Nigerian internet space with millions of daily users from Nigeria alone. Facebook is currently the most visited social media website in the country with Twitter and Instagram coming just after it.

The reduction in the number of visitors on the Facebook official website is because most Facebook users on mobile tend to enjoy using the Facebook official app for Android and iOS more than the official Facebook website for mobile.

6) Nairaland

  • Website Category – Online Forum
  • URL – nairaland.com
  • Launched – 2005
  • Founder(s) – Seun Osewa

Nairaland almost has no competition when it comes to discussion forums in Nigeria and this has made it the most visited forum in the country.

Like we all know, Nairaland is a Nigerian online forum created by Seun Osewa in 2005 to bring Nigerians together to discuss and share their opinions online on various topics ranging from politics to sexuality, travel, programming, and just about anything you can think of.

According to Wikipedia, 3% of the Nigerian population on the internet are registered on Nairaland and this is a great feat when compared to Facebook which has 20% of the Nigerian internet population registered on its platform.

Nairaland is the 6th most visited website in Nigeria right now and one of the most visited Nigerian-owned websites on the internet.

7) Legit.ng

  • Website Category – News/Forum
  • URL – Legit.ng
  • Launched – 2012
  • Founder(s) – Genesis Media

Legit.ng (formerly known as Naij.com) is also a Nigerian website and one of the top news sites in the country which has a mission of becoming a guide that leads the way in reporting the latest Nigerian news online.

Ever since it’s launch in mid-2012, Legit.ng has grown to become one of the most trusted Nigerian news websites where people get undiluted Nigerian focused news online.

Legit.ng is currently the 7th most visited in Nigeria and the third most visited Nigerian website.

8) Jumia Nigeria

  • Website Category – E-commerce
  • URL – jumia.com.ng
  • Launched – 2012
  • Founder(s) – Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, and Raphael Kofi Afaedor.

Jumia is an eCommerce platform (or online store) that is based in Ikeja, Lagos, Nigeria. It was the first and most trusted online buying and selling platform in Nigeria with a strong presence in many other African countries.

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This online store offers free shipping, nationwide delivery directly to your home, office, or wherever with innovative and super-efficient payment methods like pay on delivery, JumiaPay, and other online payment methods including the popular ones like Mastercard, Visa, and Verve payments. Don’t forget to check out Jumia.com when planning to buy online in Nigeria.

6) Wikipedia.org

  • Website Category – Information
  • URL – wikipedia.org
  • Launched – 2001
  • Founder(s) – Jimmy Whales, Larry Sanger

Wikipedia is a free online encyclopedia that was founded in 2001. On Wikipedia, you can get access to any information you want and even make them better by adding your contributions. Topics covered on Wikipedia spans from politics to biography of popular people, events, history, and more.

The site is currently the 9th most visited website in Nigeria right now and one of the most visited websites in the world.

10) Instagram

  • Website Category – Social Media
  • URL – instagram.com
  • Launched – 2010
  • Founder(s) – Kevin Systrom, Mike Krieger

Instagram is also a very popular social media and photosharing app and its web client is the 10th most visited website in the country. Millions of Nigerians use Instagram daily to share ideas, photos, videos, and the latest updates relating to politics, celebrities, and more.

There are also any popular social media blogs like InstablogNaija which keeps most Nigerians glued to the platform daily by providing top notch content and the latest gist and updates from Nigerian celebrities. Nigerian celebrities like Davido, Wizkid & Burnaboy are also some of the most followed Africans on the platform.

Wrapping Up

There you have it, an updated list of the most visited websites in Nigeria this year. Some websites that made it to the list last year saw a huge dip in traffic due to the pandemic and other undisclosed circumstances so they weren’t featured on this list. Websites like Netflix, Amazon, and Paystack also saw a huge spike in traffic on the Nigerian internet space this year when compared to last year.

Do you have any website that should be rocking a spot on this list? Let us know in the comment section below.

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